Sustainability is big news, and SLR is one of the biggest players. For nearly 30 years, their teams of consultants, engineers and scientists have been helping global organisations take on the toughest environmental challenges. Brands like The Coca-Cola Company, Diageo and the City of London.
To retain SLR’s hard-earned brand equity, the logo typography was subtly evolved, and a new symbol incorporated. Elements of the symbol convey three pillars – Nature, Innovation and Engineering. These also break down to form icons for three solution offerings. The brand was launched to the whole SLR team with a simple, yet powerful video, and you could feel the energy and excitement. Smart design built on a solid strategy – what a combination.