pledge

Pledge

Brand and Website for a climate change tackling start-up

Brand Identity

Brand Strategy

Web Design

Pledge works within the transport industry (freight, taxis, travel, and last-mile delivery) to measure impact and help their clients reach carbon neutrality. If we’re ever going to hit net zero carbon, Pledge is the kind of forward-thinking start-up that’ll get us there.

The brief

Everything was up for grabs. Pledge had the core idea, the technology and the funding. In fact, everything, but an identity and the means to tell their story. They needed a partner to help them get their message out to the world.

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The journey

Starting with in-depth verbal brand workshops, we helped them define positioning, messaging and tone of voice. We also ran visual brand workshops to determine how their voice should be expressed graphically.

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The payoff

Strikingly simple, Pledge’s branding uses diagonal lines as graphic shorthand for carbon reduction and the process of cleaning up the planet. A one-page website uses infographics and strong brand visuals to convey a contemporary brand at the crossroads of humanity and science.