open. is a grassroots non-profit movement. Partnering with other non-profit organisations in their local community, open. donates funds, time and other resources to inspire creativity and positive change. This could be in the arts, sports, education, outdoor pursuits… wherever people need a helping hand to be their best. open. also sells an urban clothing range to help fund its projects.
After refining the existing logo, we created a secondary apparel brand mark, illustration library and defined their photographic style. The new brand makes its mark with bold colours, dynamic shapes and contemporary typography. It shouts loud and proud, “we are open. and we’re here to stay”.