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Jonathan Wilcock

Establishing a new brand and website for the world's best freelance brand voice copywriter, apparently

Brand Identity
Web Design
Brand Strategy

Jonathan Wilcock is a Freelance Copywriter. Five years in, it was time to re-think and re-focus. How had the freelance landscape changed? Which kinds of projects were most rewarding? Was his current site doing him justice? He needed a design team who could interpret his vision and bring it to life.

The brief

He knew what he wanted – a grown-up looking site that acted as a counterpoint to a whimsical writing style. Elegant, lots of white space, simple, easy to navigate – and a notch or three above most freelancers’ websites.
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The journey

Strategically, the brief was clear, but there were 1001 ways it could be interpreted. So we worked closely with him, exploring mood boards, colours, typefaces and user interfaces. Bouncing ideas back and forth, and fine-tuning until we struck gold.

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The payoff

We wanted to deliver an understated, copy-led site. A site that looked sophisticated, but completely effortless. And once the overall design approach was agreed, we created a modular system that made the back office just as easy to navigate as the shop window.

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From the client

Brilliant work. The whole process has been a dream and to say I’m happy with the results is like saying Oliver Reed liked a tipple at Christmas.
Johnathan Wilcox

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