Jonathan Wilcock is a Freelance Copywriter. Five years in, it was time to re-think and re-focus. How had the freelance landscape changed? Which kinds of projects were most rewarding? Was his current site doing him justice? He needed a design team who could interpret his vision and bring it to life.
We wanted to deliver an understated, copy-led site. A site that looked sophisticated, but completely effortless. And once the overall design approach was agreed, we created a modular system that made the back office just as easy to navigate as the shop window.