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FMLY CRTV

Brand and Website for the Hackney based Production agency

Brand Identity
Web Design
UX

FMLY; it’s in the name – they’re an East London-based video production agency, representing a family of independent talent. We’d worked with them on a couple of projects before, so already knew what they were about. Family’s thing is relationships, collaboration and creating unexpected, inspiring work. You could say this was a match made in heaven.

The brief

FMLY wanted to give their brand and their site a shakeup. They’d spent years creating great things for their clients, but their identity was recessive and their website wasn’t working anywhere near hard enough. Now was the time to give FMLY the pzazz they deserved.
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The journey

We spent several days in workshops, finding out what they really needed, not what we, or they, thought they needed. How should they pitch themselves? Who were they competing against? Who were they trying to attract? What made them unique? What did they stand for?
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The payoff

A new logotype gives the FMLY brand extra bite. And with community and collaboration carved into their DNA, we split the website into ‘Our Family’ and ‘Our Work’ sections. The site is agile, fully responsive, and mobile-first. It makes their work the hero, but stamps their personality all over it.

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From the client

"For Sure Studio understands our company and what we're all about; that's why we partnered with them to build our new website along with a new logo. We now have a future-focused site that can expand with our portfolio of work, showcasing our talented team and network at the same time."
Dave Kennedy, Founder & CEO

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