Car Protect Direct is the consumer-facing arm of The Motoring Organisation (the UK's leading warranty and after-sales auto product provider). The aim of Car Protect Direct is to make buying insurance, a warranty or breakdown cover as simple as possible.
Design and tone signed-off, we worked with a digital partner to establish a front-end and back-end tech stack that makes the customer experience and site admin completely seamless. The site incorporates DVLA registration lookup and clearly explains the difference between three cover options. In just a few clicks, the user has an instant quote, straight from the home page. Simple!